New logotype for Appanero
Thu, Sep 8 2011 09:47 | logo design, illustrator, logotype, ident, photoshop, graphic design, 2d, art direction
Appanero is an app making company based in Uppsala, Sweden. They are the ones responsible for Naturkompaniets Friluftsapp wich I did all of the graphics and art direction for.
They asked me to redesign their website and logotype. Below here you can see the old version of the logo:
|Old version of logotype|
Here's my new version in some variations. I wanted to highlight the word App and the easiest way was just to use two different colors.
|Variations of the same theme|
And as more and more these days, a version of the logo with a bit more finish to it in the rendering:
|Enhanced version with light effects and texture|