I recently finished doing the graphical package for the TV-show "Huset fullt av hundar" for Thelma/Louise. I actually didn't do the last version of the logo, the one with the nice 3D rendering effect. I thought maybe it would be interesting to show the evolution of a logotype from drafts to finish, from joy to frustration, from happiness to grey hairs and back to happiness. A sort of happiness. Or is it just conformity? We will never know.

The TV-show is called "Huset fullt av hundar" and it's about familys getting their first dog. I think. Nothing was filmed when I started the project. You just have to have very big imagination. I invent TV-shows in my head all the time.

They asked me to do two, three different versions, they all had to have some kind of Disney thing going on. Feel happy and stuff like that. Ok.

Logotype 1 version 1

Logotype 2 version 1

Logotype 3 version 1

This was the first load of logos that I showed in house to Thelma. After some feedback I went back and continued working with a few details. They seemed to like Logotype 3 the most not at all my favorite one at that time and moment in space. I did a new version of Logotype 1 (the one I liked the most):

Logotype 1 version 2

I also did a completely new one (the one below), don't ask me why I really don't know. I think I was inspired. Silly me. They wanted more Disney I think.

Logotype 4 version 1

Logotype 3 version 2 aka Super Disney Madness

They liked Logotype 3 version 2 but they didn't like the top were it said "Huset fullt av", something about it being to hard to read on very small TV screens. I thought to myself doesn't everybody have 52 inch Plasma Screens nowadays?

Logotype 3 version 3 aka The Multi Colore Sessions

Final vector version of the logotype before 3Dfication

Finally after I think almost 2 months of work and a couple of more grey hairs I did the last vector version that was then sent thru a 3D program to add that very nice glossy look aka the Cars Logo look that they really really wanted.

Final extra glossy version of the logo going 3dfication on your ass! Nice work guys!

So what did I learn from the process? That penguins are cool, dogs are smelly and it is good not to take one self to damn serious all the time. Saves a lot of grey hairs I'm telling you.

Watch the very nice intro sequence made by the good folks over @ Thelma/Louise.

Airing on SVT Play.